By Ray Cardello for April 7, 2023, Season 17 / Post 22

Many prominent American companies are employing the same spokesperson to hype their products. What they are actually doing is angering a significant number of their customers. I would think that Disney taught a lesson about the pitfalls of going WOKE, but apparently, some companies were not paying attention. Budweiser, NIKE, and Kate Spade are amongst the companies who feel that transgender influencer Dylan Mulvaney is the new face of their products. You can add these products to those I am committed to never buying again.

My decision is not about boycotting but about deciding with my spending dollars not to support companies that openly push the transgender movement. We, consumers, can get upset with companies and complain about their policies, or we can spend our hard-earned money elsewhere. We need to make these companies realize they are making bad choices by not contributing to their bottom line.

Dylan Mulvaney is a hot property at this time, with companies looking to show how diverse and progressive they are. I do not see the logic or value in having a male model and singing the praises of a female sports bra. Obviously, NIKE does.

I am sickened by this all-out effort by the WOKE to normalize the transgender movement in this country. I will acknowledge that there is a medical condition called Gender Dysphoria. Gender Dysphoria is the feeling of discomfort or distress that might occur in people whose gender identity differs from their sex assigned at birth or sex-related physical characteristics. I will not acknowledge that this condition is present in the multitude of people who are seeking gender reassignment, especially the young people who are being subjected to chemical and physical reassignment. In the case of children, this is blatant abuse.

Companies that are glorifying this social movement are doing society a disservice. They are complicit in a tragedy of our time. They are encouraging young people to pursue treatment for a condition that does not exist. This social movement will leave many regretting they got caught up in the momentum. Many who go through gender reassignment either undergo a second series of costly surgeries to reverse the procedure or live with depression and regret. The incidence of suicide amongst transgender individuals is much higher than the national average.

The military is actively recruiting doctors proficient in transgender surgery. American taxpayers are footing the bill for reassignment surgery of military personnel. There is much written about the increase in the number of people who identify with the opposite sex, but what I cannot find is the motivator pushing our educators to promote gender change amongst schoolchildren.

It is ironic that in a time when words like inclusive and diverse are used freely, people and companies are showing with their actions to be anything but inclusive. These ads, run by some prominent but far too progressive companies, will only polarize the public. They will lose customers and investors in the name of being identified as WOKE. When this trend passes, as they all do, there will be much regret and images to be corrected. I hope that time comes sooner than later, and I’ll pass on the Bud Light.